Let's Make a Coat From Random Men's Chest Hair

So apparently there's this gross coat made of dudes' chest hair commissioned by Arla, a company that peddles Wing-co a high-protein milk drink marketed to men in their 30s and 40s. What's the connection? Does this inanimate creature demonstrate the importance of diet on hair growth?

Questions about the coat:

Is it gonna live in a museum somewhere? Is it going to be worn by mascots of this man-milk drink?
Was any of the hair contributed by David Hasselhoff, Will Ferrell or Steve Guttenberg?

On the count of three, look vacant and junked out. Nailed it.