Who Is the Target Audience Here?

WARNING: Viewer discretion is advised.

Honestly...I've never been so confused in my life. The clip above starts off with a friendly hippo innocently dancing (for about 10 seconds) until it progressively heads down the wrong path we all didn't see coming. As soon as the creepy stare found the screen 30 seconds in it was over...I knew I wouldn't be able to rest easy tonight.

I just want to meet whoever created this disturbing footage and ask how the uncalled-for innovation emerged. I was expecting a hippo full of joy and innocence, and this is what I find in return. Unbelievable...